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Nianfenyuanjiang Gu3o Alcoholic Beverage Packaging

Nianfenyuanjiang Gu3o

Gu30 is a bottle designed for baijiu, a traditional Chinese spirit. The design continues the Nianfenyuanjiang product line and keeps the established bottle shape and the dragon motif. The bottle is made with sarin, a bright and transparent material, so the carved dragon texture appears clearer and the liquid inside is easier to see. Glass, plastic, acrylic and paper are used in the packaging. Imperial elements recall the long brewing history of the distillery. The design aims to place the product in the premium segment of the baijiu market.

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Hei Hu Hall Incense  Incense Packaging

Hei Hu Hall Incense

Hei Hu Hall is a set of incense packaging designs created for a Taiwanese incense producer. Twelve package designs are grouped into three series: Worship to Gods, Memorial to Ancestors, and Taste of Incense. The artwork is based on five auspicious beasts found in traditional temples in Taiwan, including the Kylin, the Chinese Phoenix, the Spirit Turtle, the Dragon and the White Tiger. Abstract lines and geometric characters form the patterns. Box sizes vary with the incense inside. The design aims to renew a traditional industry and share Taiwanese auspicious culture with younger people.

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Unajiro Visual Identity

Unajiro

Unajiro is a visual identity created for an eel restaurant brand. The identity includes a logo and a complete set of applied items, such as decorations, lanterns, chopstick bags and aprons. The logo combines the katakana and hiragana forms of the letter U, the word umai, which means delicious, and the first sound of the Japanese word for eel. The design follows a traditional Japanese craftsman style and expresses the concept of a delicious rice bowl. A recycling mark was added to the chopstick bag. The words for prosperous business on the front cover carry a wish for good trade.

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Big Dream Visual Design

Big Dream

This visual design pays tribute to Asian Pacific American Heritage Month with a blend of traditional and modern styles that captures the essence of classic Chinese art. Nuanced brushstrokes showcase the beauty and depth of this art form. The study exhibits a balance of sophistication and cultural significance that is synonymous with Chinese calligraphy, highlighting its relevance to Asian culture. The design language is timeless, merging art and design to connect to the beauty of the past while forging a path towards the future, in celebration of the Asian Pacific American culture.

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Argan Life Skincare

Argan Life

The designer was commissioned to develop sustainable packaging for a mixed range of hair and skincare products. The project challenge was to use one size of packaging for three different-sized products. This required some clever internal cardboard engineering to support the products inside the single-size tube. The cardboard tubes were printed offset with black plus two spot colors, a spot UV varnish, and all over satin aqueous varnish. The lid labels were printed in two colors on a self-adhesive stock.

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Hainan Beer Packaging

Hainan Beer

Hainan Beer is a beer packaging design inspired by the landscape and culture of Hainan. The glass bottle carries relief patterns drawn from sea waves, sailing boats, lighthouses, coconut trees and seabirds, and its slim shape supports a one-hand grip. The aluminium can is printed with thermochromic ink, so a postmark pattern appears gradually as the temperature falls during refrigeration. The outer box is made of kraft paper and shaped like a suitcase. The packaging links the beer to local scenery and to a relaxed local lifestyle.

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