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Branding Accademia of Perugia Brand System and Campaign

Paul Robb Brand System and Campaign Graphic Saturday, 28 June 2025

Branding Accademia of Perugia

The Accademia of Perugia, needed a new visual identity to reflect the institution's desire to move quickly into the future. S&P worked with ABA's staff and students to involve different departments and aspects of the Academy. Designers' challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. They created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions.

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Pupstar Brand Identity

Haolai Francis Zhou Brand Identity Graphic Friday, 27 June 2025

Pupstar

Pupstar is a brand identity created for a positioning technology company and its GPS pet tracker. The logo combines simple iconic shapes drawn from a paw, a dog face, a map pin and a navigation arrow. The mark links pets and positioning in one recognizable symbol. Fresh and bright colors give the identity a friendly and energetic tone. Business cards, flyers and other stationery are printed on textured matte recycled paper. The visual system is applied consistently across digital platforms, with the aim of helping owners avoid losing their pets.

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Nanxiang Incity Visual Signage System

Zesion Design Visual Signage System Graphic Thursday, 26 June 2025

Nanxiang Incity

Nanxiang Incity is a visual signage system created for a shopping mall in Shanghai. The design draws on the local culture of Nanxiang, an area known for cranes and temples, and turns the form of cranes flying in pairs into abstract signage images. Floor guides and merchant listings are placed at escalator entrances and exits and at points where visitor flows cross. White ink blocking printing is applied to the light sheets, so text and outlines stay clear. The hanging pieces use mirror pivot points that blend with the mall interior.

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Yashang Hing Tau Ball Food

Team Mars Food Packaging Wednesday, 25 June 2025

Yashang Hing Tau Ball

Yashang Hing Tau Ball is a packaging design for meatball products. The graphics are based on the raw materials of the food inside. Animal images are arranged as modern graphic compositions, and each type of raw material is identified by a contrasting color. The strong color contrast supports visual impact on retail shelves. The design also refers to the auspicious traditional customs of the Chaoshan area in China, and a red envelope is placed around the product. Paper printing, food grade plastic and a silk belt are used. The package measures 260 by 150 by 260 millimeters.

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Smoked Trout Packaging

Armeanu Creative Studio Packaging Packaging Tuesday, 24 June 2025

Smoked Trout

Smoked Trout is a packaging design for smoked fish products. The packaging is made of kraft carton with gold foil and selective varnishing. A circular pattern, a medieval gate shape used for the carton cutting and a golden seal refer to tradition, heritage and natural ingredients. The seal and the gate shape appear across the whole product range to express continuity. The folded pack measures 11.5 by 25 centimetres. The compact form allows easy insertion and closing of the product, as well as simple storage, transport and shelf display.

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Alishan Forest Aesthetic Event Proposals

SHAN MAI FOOD Aesthetic Event Proposals Graphic Monday, 23 June 2025

Alishan Forest

Alishan Forest is a set of four seasonal event designs created for a national forest recreation area. Each event responds to a seasonal feature of the forest: cherry blossoms in spring, sacred trees in summer, maple leaves in autumn and sunrise in winter. The program includes a floral concert, an open-air cinema, a painting party in transparent houses and a sunrise picnic. All settings are built with transparent, wooden or natural materials. The aim is to renew the image of the forest and to encourage respect and coexistence with nature.

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