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Leman Jewelry Branding and Packaging

Leman Jewelry

Visual solution to Leman Jewelry's new identity was a complete new system to expose the luxury, exquisite yet sophisticated and minimal feeling. The new logo inspired by Leman's working process, their haute couture design service, by crafting all diamond shapes surrounding a star-symbol or sparkle symbol, creating a sophisticated symbol and also echoing the shining effect of diamond. Following up, all collateral materials were produced with high quality details to highlight and enrich luxuriousness of all new brand visual elements.

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Happy Ginger Ale Beverage

Happy Ginger Ale

Happy Ginger Ale is a packaging design for a ginger beverage sold in aluminum cans. Each can measures 115 millimeters in length, 66 millimeters in width and 66 millimeters in height. The main visual is a hand drawn illustration of four characters named Ginger Man, Ginger Lady, Ginger Grandma and Ginger Kid. The four figures represent men, women, older people and children. Each character holds a can and shows a satisfied expression. The simple and lively style aims to build an emotional connection and to invite consumers to taste the ginger flavor.

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Mitu Sonic Electric Toothbrush

Mitu

Mitu is the packaging for a sonic electric toothbrush designed for children. The box is made of paper and contains no plastic. Cartoon elements and children illustrations cover the surfaces, so unpacking resembles the reading of a picture book. A pull-out drawer reveals a sequence of images that moves from tooth decay to dental plaque and finally to shiny teeth as the box slides open. After unpacking, the box can be kept as an illustrated book or a toy. The packaging protects the toothbrush and helps children build interest in brushing.

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Wiseman Beer Beverage

Wiseman Beer

Wiseman Beer is a packaging design for a bottled beer aimed at young consumers in China. The bottle is made of glass and plastic, the cap is made of metal, and the label is made of paper. A bold red and white icon is applied directly to the bottle, and a large red area expresses energy and passion. The packaging measures 230 millimetres in width, 60 millimetres in depth and 60 millimetres in height. The intent is to give beer packaging a modern look that matches the free and playful character of young people.

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Viewing History Brand Identity

Viewing History

Viewing Korean History is a cover design series for three history textbooks. The covers were created for middle school and high school students. A simple diamond-shaped graphic and typography at the center present the subject name and keep the identity of the series consistent. The two middle school books share the same layout. The high school cover shows the modern student connected to different eras within one space. Stickers and epoxy match the background color, and a no-scratch coating limits wear during use.

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Coreintive Corporate Identity

Coreintive

Coreintive is a corporate identity design created for a design agency. The name is an abbreviation of Core in Creative. In the wordmark, the last letter E is mirrored and joined with the first letter C to form a bracket shape. A circle is placed inside the bracket to represent the core that is contained. The circle refers to values such as possibility, uniqueness, scalability and integration. The identity is built on three motif languages based on the letters C, O and E. The project was completed in the Republic of Korea.

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