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Xiaohutuxian Xinyouran Wine Boxes

Xiaohutuxian Xinyouran

Xiaohutuxian Xinyouran is a packaging design for liquor bottles. The box is shaped like a bamboo slip, the writing surface used in ancient China before paper. The box opens in the same way as a bamboo slip book, so opening the package recalls opening a book of wisdom. Inside, a pair of Chinese ink paintings shows a range of mountains, a traditional symbol of wisdom. The mountains are drawn with two-dimensional codes, joining Chinese culture with modern technology. The package is made of cardboard and measures 150 by 120 by 300 millimeters.

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Trex Poster

Trex

Trex is a poster designed to present a new environmentally friendly engine developed by a turbomachinery company. The poster measures 700 by 1000 millimeters and is produced by digital print. The visual content explains how the engine improves combustion efficiency and reduces internal energy loss. An air bearing system increases compressor power by 30 percent and supports low emission running. Parts such as the casing and the air ducts are shaped with B-Spline curves and surfaces to improve airflow efficiency. Mathematics and fluid dynamics analysis support the visual design.

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For India Product Packaging

For India

India Packaging is a packaging system created for a consumer electronics product line sold in the Indian market. The design uses a contrasting orange and black color scheme to increase visual impact and to reflect the main brand color. A dedicated area on each box carries the brand identity, so the same style is kept across products of different categories and sizes. A clear structure on the front presents key product information, the slogan and the main selling points. Each box is made of paper, die cut and folded into shape.

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WiseTribe Visual Identity

WiseTribe

WiseTribe Education is a visual identity created for an education organization that serves children from birth to twelve years of age. The Chinese brand name weisi sounds like the English word wise, which also carries the meaning of thinking. The identity uses bold color combinations and auxiliary graphics to express freedom and imagination. Mascot characters, including an indigenous figure, a dinosaur, a wisdom tree and a planet, help children relate to the brand. The identity is applied to posters, social media templates, business cards, envelopes and badges.

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Hak Hi Kong Yong An Harbor Rebranding

Hak Hi Kong

The proposal use three concepts to rebuild the CI system for Yong-An Fishing Port. The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community. Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port. Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.

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Miltos Branding

Miltos

Miltos is a brand identity and packaging design for a chocolate brand. The concept extends the bean to bar idea into a tree to bar approach that highlights the aroma of cacao. The package is made of dark blue fine paper with glitter processing, varnish that expresses a silk pattern and gold foil stamping. The case opens like the cover of a book and holds a flavor chart card that explains each taste in detail, as is done with wine. The assortment box is based on the image of a bookcase. The design supports a calm brand experience for adults.

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