Lidu Sorghum Baijiu
Lidu Sorghum Baijiu is a packaging design for a Chinese sorghum liquor. The bottle is made of crystal glass sprayed in green, and the bottle label and neck label use aged special paper. The cap combines metal and plastic, while the outer box is made of black special paper with gold and black patterns. The packaging measures 70 mm in length, 70 mm in width and 260 mm in height. The form is based on the original bottle prototype and follows a contemporary minimalist style. Simplified materials reduce waste and suit the taste of younger consumers.
Lidu Sorghum Baijiu Beverage by Wen Liu was highlighted as a grand example of communication design by the A' Design Award. Lidu Sorghum Baijiu Beverage earned the Iron A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, meritocratic, just and fair design recognition program which rewards excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
