Changing Perspectives

Changing Perspectives is an environmental typography installation made for the glass panels of a university art building. The letter shapes are cut from frosted vinyl and align into a readable message as people walk past. The message can be read from either direction, so viewers pause and move to complete the text. Each letter is about one to two feet tall, varying with the distance from the viewer. Light passing through the panels repeats the letter shapes as shadows and reflections. The installation invites people across the campus to interact with typography.

Changing Perspectives Environmental Typography by Haley Tebo has been selected as an innovative representation of communication design by the A' Design Award & Competition. Changing Perspectives Environmental Typography received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design prize that recognizes outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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