Wuyi Black Tea Floral Flavor

Wuyi Black Tea Floral Flavor is a packaging design for tea. The design is inspired by the mountains, water, flowers, birds and tea of the natural environment of Wuyi Mountain. Rounded compositions drawn with simple lines show these natural elements like scenes from a film. The box uses an inner and outer sliding structure, so the customer opens the package step by step and views the scenes in sequence. The packaging paper has a natural grain, like wallpaper, and supports the idea of returning to nature. The box measures 230 by 60 by 90 millimeters.

Wuyi Black Tea Floral Flavor Packing Design by li zuo has been identified as an innovative example of communication design by the A' Design Awards. Wuyi Black Tea Floral Flavor Packing Design was awarded the Bronze A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, juried, academic and meritocratic design award that recognizes excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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