Cervinago Rosso
In the early 1940s, a cinematographic current called "noir" took hold. The main protagonist turned out to be a dark lady, seductive and elegant, wearing dark clothes. The identity represented with the label design is inspired by Billy Wilder’s film "Double Indemnity". Label’s background and typeface lettering of Cervinago recalls the hidden content of the bottle and the dark lady's lipstick. Geographical production area prevails in the other typefaces. Infographics on the back label highlight the main features of the bottle.
Cervinago Rosso Packaging Design by Luigi Mazzei was selected as an innovative illustration of communication design by the A' Design Awards. Cervinago Rosso Packaging Design earned the Bronze A' Design Award in Packaging Design in 2019. The A' Packaging Design Award is an international, meritocratic, just and fair design prize which recognizes excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
