Ruyi Dim Dong
Ruyi Dim Dong is a brand identity for a bakery. The design links ancient pastry traditions with European bread making. The logo is based on two Eastern motifs, the unfurling scroll and the partly opened gift box. The right stroke of the character Ru becomes a silk scroll, a sign of heritage. The character Yi loses its left radical, leaving the component Li, which resembles a gift being opened. A pine needle motif appears on seals and belly bands, printed on sustainable materials. Gift boxes present the pastries as cultural souvenirs of the city.
Ruyi Dim Dong Baking Shop by Hong Jia Min was selected as an innovative illustration of communication design by the A' Design Award. Ruyi Dim Dong Baking Shop received the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2025. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design prize which rewards superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
