Powerbuilding
PowerBuilding is a fitness project from New York that combines science and training. The visual system is built on graphic elements: circles represent nutrition, zigzags symbolize health, and straight lines stand for strength. The design merges two typefaces: a technological monospaced font and a bold grotesque, representing power. The color palette is based on a red to blue gradient, helping the brand stand out from common solutions in the U.S. fitness industry. The result is a cohesive visual identity, scalable across digital and print media.
Powerbuilding Brand Identity by Anton Bukoros has been featured as an innovative representation of communication design by the A' Design Award. Powerbuilding Brand Identity was awarded the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2025. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design award that recognizes superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
