Yummy
This set of illustrations is inspired by capturing the simple joys of daily life. The color combination is intended to create a cheerful atmosphere and evoke people's joyful emotions. The characters' love for food is shown by their facial expression and body changes when holding food. This set of illustrations can be applied to brand promotion and product packaging to enhance brand recognition and meet the users' emotional demands.
Yummy IP Illustration by Qingyu Du was selected as a grand example of communication design by the A' Design Award. Yummy IP Illustration won the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2025. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design recognition program that honors excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
