Happy Olive Tree
Happy Olive Tree is a brand identity system created for an Australian organic food company. The identity is built on a modular set of graphic elements called Happy Salads, which draw on the colours and shapes of organic ingredients. The elements can be mixed and arranged in many ways, serving as containers for text, frames for images and decorative details. The scope covers the logo, the brand guideline and a packaging design system for sealed polypacks. The colourful approach sets the range apart from organic packaging in muted tones.
Happy Olive Tree Identity Design by Jaman Mehedi Adnan was selected as an innovative illustration of communication design by the A' Design Award & Competition. Happy Olive Tree Identity Design won the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2025. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design prize that rewards outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
