Stickman
Stickman is a brand identity designed for a bubble tea shop in Kansas City. The identity is based on a friendly mascot character that represents the two main offerings of the shop, bubble tea and skewer snacks. The artwork was made with digital illustration and vector drawing, so the design can be scaled without loss of clarity. Stickman appears on banners, an illuminated sign, aprons, curtains, cups, straws and delivery bags, in metal, fabric and polypropylene. The intent is a warm and inclusive look for visitors of all ages.
Stickman Brand Design by Yitian Zeng was selected as an innovative representation of communication design by the A' Design Award. Stickman Brand Design received the Iron A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is an international, meritocratic, just and fair design competition that rewards outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
