Auramithra
Auramithra epitomizes both minimalism and intensity. It features a noisy dark gray canvas, accented with a ribbon-like swirl of colors, representing the dormant power within. The bottle is further adorned with small, detailed black symbols of energy, encouraging a closer look. Vibrant hues for the brand name strikingly contrast against the dark backdrop, enhancing the visual appeal and achieving a harmonious balance with a mysterious appearance. This design approach skillfully conveys the essence of Auramithra, merging simplicity with a profound energy narrative.
Auramithra Power Drink Packaging by Arvin Maleki was selected as an innovative example of communication design by the A' Design Awards. Auramithra Power Drink Packaging earned the Iron A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is a juried, academic and highly prestigious design recognition program that honors superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
