72°Xiangyu the Conqueror Liquor

72 Xiangyu The Conqueror Liquor is a bottle package created for a Chinese baijiu. The bottle is shaped like a tripod, a form that represents dignity and power in Chinese history and culture. The crown of the bottle is modeled on the ox head of Emperor Yan Shennong, a symbol of wisdom and courage. Black is the main color, with gold, bronze and red accents that create a visual contrast. The curved symbols related to the tripod are embossed. The colored areas have a glossy finish, while the black areas are matte. The package is intended for banquets and for gifting.

72°Xiangyu the Conqueror Liquor Chinese Baijiu by HUBEI SHIHUA LIQUOR CO.,LTD was identified as an outstanding example of communication design by the A' Design Award & Competition. 72°Xiangyu the Conqueror Liquor Chinese Baijiu was awarded the Bronze A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, jury-voted, fair and ethical design accolade that recognizes excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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