Chilled Milk
Targeting young Chinese women, a premium strawberry milk inspired by Japanese recipes has been launched to evoke nostalgia. Made with 50% raw milk, it offers a perfect balance of sweetness and acidity for those aged 20-39. The product features stylish, portable packaging that leverages Japanese brand trust. Its design, with a white background and realistic strawberry illustrations, aims to provide a serene strawberry field experience, embodying freshness and luxury.
Chilled Milk Packaging by Kazuo Fukushima has been highlighted as a grand example of communication design by the A' Design Award. Chilled Milk Packaging was awarded the Bronze A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is a juried, academic and highly prestigious design award that celebrates outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
