LAX
The client was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name Lax derives from ChiLax or ReLax, conveying a sense of calm to users. To add distinction, It included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, It combined key elements, a heart for customer love, pixels for data, and the X for relaxation.
LAX Branding by Jonathan Ramirez and Juliana Betancur was highlighted as a creative illustration of communication design by the A' Design Award & Competition. LAX Branding won the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design prize which recognizes superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
