Sanat
Sanat is a visual identity designed for an interior design and decoration company. The design is based on minimalism and abstraction. Simple lines form the letter S in a modern way. The golden ratio guides the proportions of these lines. A single hue is used in several tones throughout the identity. The reduced form is intended to convey the message of the company in a clear and direct way. The identity reflects the vision and the design approach of the company. The project was completed in about two weeks in February 2020.
Sanat Visual Identity Design by Tamer El-Menyawi was identified as an innovative representation of communication design by the A' Design Award. Sanat Visual Identity Design received the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design award which honors superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
