Martial Essence In Brew
Martial Essence In Brew is a packaging design for Laojiuhan, a distilled liquor from Yongjia, Wenzhou. The design uses the Fenglin Southern Fist, a local martial art, as its main visual element. Golden lines outline six classic movements, and the product name is written in bold calligraphy. A droplet pattern below the last character refers to the distillation process. The bottle has a black matte finish and a gold metal cap. Bottle and cap are engraved with mountain and river ornaments, which add regional character and an antislip grip. The bottle holds 500 millilitres.
Martial Essence In Brew Packaging by Zhejiang Sci-Tech University was selected as an outstanding representation of communication design by the A' Design Awards. Martial Essence In Brew Packaging was awarded the Bronze A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is a juried, academic and highly prestigious design competition which rewards excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
