Serum
Its visual symbolism with the grand prix flag communicates the speed and effectiveness of the product's anti-wrinkle action. The reflection of the power and speed of reconstructive abilities of the product on the human skin was the inspiration behind the visual design. To underline its capacity, the inspiration was the black and white checkered flag of the grand prix, marking the product's rapid launch at providing the skin with protection. The hardest part of the process was the collaboration with the printer, in order to achieve the emboss on the silver box.
Serum Cosmetics Packaging by ABC Design Communication has been selected as a creative illustration of communication design by the A' Design Awards. Serum Cosmetics Packaging won the Iron A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is a juried, academic and highly prestigious design award which rewards outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
