Longyu
Longyu is a packaging design for sauce wine. The design draws on traditional Chinese dragon culture and on the twenty-four solar terms. The bottle carries a dragon totem in relief, formed in a single mould, and a chiselled texture that refers to the time needed to brew good wine. The cap is made of glass crystal with a metal relief texture. The box is made of biodegradable paper and measures 190 by 125 by 310 millimetres. The split box structure avoids destructive one-time opening, so the package can be kept and reused as a table display.
Longyu Sauce Wine Packaging by Wang Lina has been identified as an innovative example of communication design by the A' Design Award & Competition. Longyu Sauce Wine Packaging was awarded the Bronze A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a highly prestigious international design award that honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
