New Year's Red Envelopes
New Year's Red Envelopes is a set of three red packet designs created for the Chinese New Year. The red envelope is a traditional Chinese gift used to celebrate New Year's Eve, and the term Li Shi carries the meaning of auspicious things and good fortune. Each design is based on a traditional greeting: the prosperous fish, the auspicious tangerine and the gourd for fortune. The graphics extract the form of ancient Chinese coins and combine that form with each symbol through simple dots, lines and surfaces. Each envelope measures 180 by 90 millimeters.
New Year's Red Envelopes Packaging by CCB Fintech Co., Ltd. was featured as an innovative representation of communication design by the A' Design Award & Competition. New Year's Red Envelopes Packaging earned the Iron A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a juried, academic and highly prestigious design prize which honors superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
