Huanghelou
The Yellow Crane Tower is the most famous landmark building in Wuhan, China. This series of beers are the city image cans launched by the Yellow Crane Tower. They recommend Wuhan to everyone through beer, a daily consumer product. And through the use of green, which represents vitality and health, and mysterious purple, to show the prosperity of the city from day to night. In terms of element selection, the designer searched for the most representative elements in various areas of the city to describe, and added character scenes to make the whole life more alive and closer to consumers.
Huanghelou Beer Packaging by Jin Zhang has been selected as an innovative example of communication design by the A' Design Award & Competition. Huanghelou Beer Packaging earned the Bronze A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, juried, academic and meritocratic design prize which celebrates exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
