Q Sky
Q Sky Pilates is a brand identity created for a Pilates studio. The letter Q is drawn as a bird flying freely in the sky, linking the studio name to a feeling of lightness, freedom and relaxation. The single letter works as an independent graphic, and the same letter stays consistent with the type used for the full brand name. The identity is applied to space signage, sportswear, water cups and membership cards, produced with digital printing, silk screen printing and embroidery. Colour accuracy on each material was carefully controlled.
Q Sky Brand Identity by Yang Yuanyuan was selected as an innovative representation of communication design by the A' Design Award & Competition. Q Sky Brand Identity won the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design award that celebrates superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
