Kite
The kite museum mooncake gift box is different from the general souvenirs. In this museum's cultural and creative packaging design, the team owes cultural characteristics and Oriental aesthetic taste. Packaging has administrative levels feeling, using the local kite element modeling transformation and semantic expression, through its external visual packaging and inner structure of the "sight, touch, taste", combination of sensory experience with "can play, can reward", the spirit of enjoyment.
Kite Packaging by Xi Zhao, Shaoyang Ren,Gang Li,Jiaqi Xuan has been highlighted as an outstanding example of communication design by the A' Design Award. Kite Packaging received the Bronze A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, meritocratic, just and fair design award which rewards exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
