New Year Gift Box
Xiaohongshu's 2022 New Year gift box comes from a legend about the Spring Festival. Continuing the tradition of ancestors, Xiaohongshu has prepared a different set of Light, Sound, and Red. The gifts include a camping night light, Halli Galli, red envelopes, and a red calendar book representing Xiaohongshu. This gift box combines the legend stories with three kinds of gifts, generating a new design method from the traditional culture. It hopes to express good wishes for the Chinese New Year and pass down a cultural inheritance to the new generation.
New Year Gift Box Packaging by REDesign@Xiaohongshu Team has been identified as an innovative representation of communication design by the A' Design Award. New Year Gift Box Packaging won the Iron A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, juried, academic and meritocratic design prize which celebrates excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
