Khedr El Attar
Khedr El Attar is a brand identity created for a trader of organic and raw products established in Cairo in 1945. The project combines a brand strategy with a visual system that reflects the new positioning of the brand. The identity retains the status of Khedr El Attar as a source for organic and raw goods. The visual system organises the business into three main subcategories: organic medicine, raw beauty and culinary products. Packaging design and brand guidelines complete the system, joining the old ethos of the trade with a modern presentation.
Khedr El Attar Brand Identity by Nour elchourbaji was selected as an innovative representation of communication design by the A' Design Award & Competition. Khedr El Attar Brand Identity earned the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design competition that honors excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
