Zona Mosto
Zona Mosto is a series of die-cut labels for beer cans. Each label carries an illustration that is first drawn by hand and then redrawn as vector artwork. The subjects are surreal and relate to the name of each beer, while the colors follow the palette of the brand. The labels are printed in four process colors on adhesive paper for food use and finished with a matte varnish. The varnish reduces sharp reflections and improves grip on a cold can. The black can surface makes the printed colors more visible.
Zona Mosto Labels for Beer Cans by Emanuele Grittini was recognized as an exceptional representation of communication design by the A' Design Awards. Zona Mosto Labels for Beer Cans received the Iron A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, jury-voted, fair and ethical design prize that rewards outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
