New Year Gift
New Year Gift is a gift box created for the users of a Chinese input method application. The outer container is a basket made with the traditional thin-strip bamboo weaving craft, so the basket can be kept and reused after opening. The bellyband can be folded into a tiger cap for children, which reduces packaging waste. Inside the box are a calendar and traditional New Year painting plates. The calendar cover is produced with the Fengxiang woodblock printing craft. The set invites families to try these crafts at home.
New Year Gift Packaging by Baidu Online Network Technology (Beijing) Co., Ltd was featured as a creative representation of communication design by the A' Design Award. New Year Gift Packaging won the Iron A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, jury-voted, fair and ethical design prize which recognizes outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
