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Mirinda Vintage Special Edition Beverage Packaging

PepsiCo Design and Innovation Beverage Packaging Packaging

Mirinda Vintage Special Edition

Mirinda Vintage Special Edition is a packaging design for a soft drink. The label places the orange shaped logo at the center, with the Mirinda name set in rounded, bubble like lettering that differs from the current brand type. Glass bottles are used so the drink stays visible, and plain white caps complete the retro appearance. The design combines historic brand cues with a simple modern style. The result is a collectable package intended for young consumers and for people already familiar with the brand.

Mirinda Vintage Special Edition Beverage Packaging by PepsiCo Design and Innovation was recognized as an innovative example of communication design by the A' Design Awards. Mirinda Vintage Special Edition Beverage Packaging received the Iron A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, juried, academic and meritocratic design recognition program that celebrates excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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