Kind Tea is a Charitable Project

Kind Tea is a packaging design for a range of natural teas sold for a charitable project. The tea is made by two boys with Duchenne muscular dystrophy, and sales raise funds for their rehabilitation. The packaging shows a colorful character that reflects the joy of childhood. Three flavors are marked by three color schemes, so each variety is easy to recognize. Every flavor also has a winter version. The format is a 50 gram sachet with a label of 100 by 180 millimeters. Production and assembly were kept simple and economical, because the boys prepare the packages themselves.

Kind Tea is a Charitable Project Tea Packiging by Viktoriia Korytina was featured as an innovative example of communication design by the A' Design Award. Kind Tea is a Charitable Project Tea Packiging was awarded the Iron A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, meritocratic, just and fair design competition that honors superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

Learn more about Kind Tea is a Charitable Project Tea Packiging