BeeHacchee
BeeHacchee is a packaging design for a honey cheese tart. The box is hexagonal and recalls a beehive, giving visual form to the honey concept. The package is formed from a single piece of cardboard and measures 224 mm in width, 195 mm in depth and 44 mm in height. Kraft paper gives a casual and approachable impression, while a yellow border printed across the surface adds contrast. Yellow printing on kraft paper is difficult, because the color sinks into the paper, so a highly skilled printing partner was engaged to achieve the intended result.
BeeHacchee Tarts Packaging by SHINGO FURUSHO has been identified as a grand representation of communication design by the A' Design Award & Competition. BeeHacchee Tarts Packaging won the Iron A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a juried, academic and highly prestigious design award that celebrates excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
