Jinlongquan Yanzhi
Jinlongquan brand has been in Hubei for more than 40 years. This time, it creates a series of beer that can represent Hubei culture. The designer uses Chinese calligraphy to express the dialect culture. At the same time, he paints the most representative buildings and water system in Hubei (Hubei has the reputation of being a province with thousands of lakes), characters and consumption scenes, and integrates more flavor of life and sense of fashion. People can talk about the dialect on the bottle. Take a look at your hometown in the illustration to enhance the interaction with consumers.
Jinlongquan Yanzhi Packaging by Jin Zhang has been selected as a creative illustration of communication design by the A' Design Award. Jinlongquan Yanzhi Packaging received the Iron A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, meritocratic, just and fair design accolade which recognizes excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
