Tsarsky Reserve
The aim of package for frozen semi-finished products is to create a catchy image of a brand avoiding traditional visual for food being on a plate. The pattern based solution has been chosen as the one that makes the eyes of a consumer already enjoy the food. The colors which are used for representing are definitely recognizable among the line other food designs. In addition, the simplicity of forms in this design underlines the contemporary approach and simultaneously highlights the idea of universality. As the result, this design makes the product easy to like for various viewers
Tsarsky Reserve Paper Packaging by Natalya Bilousova was highlighted as an innovative example of communication design by the A' Design Award. Tsarsky Reserve Paper Packaging won the Bronze A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a highly prestigious international design competition that celebrates excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
