Clarity
Clarity is a corporate identity designed for a technology company. The logo combines two symbols used in coding, placed within a triangle that conveys onward movement. A dark blue tone communicates trust, while a bright blue tone refers to technology. The typeface Neo Sans is used for its modern appearance, which pairs well with the rounded corners of the logo. Gradients and abstract forms are avoided, so the identity relies on simple shapes and coding characters. The identity is also applied to corporate merchandise.
Clarity Corporate Identity by Jeffery Fulton has been highlighted as a creative example of communication design by the A' Design Award. Clarity Corporate Identity was awarded the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design competition that celebrates excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
