Ben Su
Ben Su is a brand identity created for a sauerkraut fish restaurant. The identity is built on the core product feature of intangible cultural heritage sauerkraut, which is handmade and pickled for 280 days without preservatives. The main poster presents these product advantages in a direct visual form, using soft curves and strong color contrast for high recognition. The restaurant covers 260 square meters and includes a sauerkraut display area at the entrance. Scenes and props connect the visual identity with the interior space.
Ben Su Restaurant by Chao Feng has been highlighted as an exceptional example of communication design by the A' Design Award & Competition. Ben Su Restaurant won the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design prize that rewards exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
