Changle
Changle is a packaging design for a Chinese health wine. The outer box is made of corrugated paper and can be folded flat for transport, then assembled quickly at the filling plant. Folding the box saves shipping space and cost. The graphics show an evergreen tree that grows upward and outward, together with a Ganoderma platform, a crane and Nanshan hills. Longan, medlar and Angelica dahurica are also included in the picture. Light retro colours are used. The box measures 100 by 100 by 270 millimetres and holds a 500 millilitre bottle.
Changle Liquor Packaging by Huang Hai Xia was identified as a grand representation of communication design by the A' Design Award. Changle Liquor Packaging was awarded the Iron A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, juried, academic and meritocratic design award that honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
