Super Leg
Super Leg is a snack package created for a Chinese food brand. The package shows the brand mascot, a squirrel named Xiaojian, lying on a large chicken drumstick and enjoying the food while his clothes are caught by a shelf. The illustration is inspired by a cartoon scene in which a mouse steals cheese and is caught by a cat. The part of the drumstick that appears torn by teeth forms a window, so the meat inside can be seen. The design joins the mascot with the product and helps the package stand out among similar items on the shelf.
Super Leg Package by Chen Wang has been featured as a grand example of communication design by the A' Design Award & Competition. Super Leg Package won the Iron A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, jury-voted, fair and ethical design prize that celebrates superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
