Cilly
Cilly is a packaging design for a rosa roxburghii juice aimed at young consumers. The juice is intended to cleanse the palate during meals while offering a healthy and nutritious option. The container is an aluminium can with a capacity of 245 ml. The can measures 65 mm in length, 65 mm in width and 95 mm in height. The graphics combine a graffiti style with pop art. The brand name is placed within an abstract effect of splashing juice. Bright contrasting colours give the can a young and fashionable appearance.
Cilly Beverage by Guangzhou Cheung Ying Design Co., Ltd. has been highlighted as an innovative representation of communication design by the A' Design Award & Competition. Cilly Beverage received the Bronze A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, jury-voted, fair and ethical design prize that honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
