X Hale
X-Hale is a campaign design created for a virtual art exhibition. The campaign includes a logo, posters, a banner, a trailer and graphic assets for live streaming. The main visual element is a 2.5D typographic structure. Iridescent colors are used to suggest lightness, flow and mystery. Many items, such as square posters and quote cards, are animated with a calm breathing movement. The materials are prepared for a website and social media in several formats. The campaign supports online conversations between artists and audiences during the pandemic.
X Hale Campaign Design by Yiwen Tu has been recognized as a grand example of communication design by the A' Design Award. X Hale Campaign Design received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design recognition program that honors outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
