RV wine
RV is a packaging design for a French wine offered as a premium limited edition reserve. The batch is limited to 6,000 bottles of red wine, each holding 750 ml at 13.5 percent alcohol by volume. The visual language refers to the contemporary and sophisticated fashion style of Paris, France, and expresses an exquisite and simple way of living. The label is produced with spot UV, hot stamping and screen printing on recyclable PVC. The aim is to make the brand easy to recognize and remember through packaging alone.
RV wine Wine by Hu Jijun was highlighted as an exceptional illustration of communication design by the A' Design Awards. RV wine Wine won the Bronze A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, juried, academic and meritocratic design competition which honors superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
