Eyesight Nutrition
Eyesight Nutrition Package is a gift box created for the 35th anniversary of an optical brand. The box is made of cardboard and measures 290 by 290 by 290 millimetres. Four small boxes are held against the four walls by magnetic fasteners, while a central bucket box holds a calendar, a support base and coupons. Each side presents a pair of glasses for a chosen scene, manuals printed with brand stories and small gifts. The whole structure is assembled by hand. The design connects the brand story with daily working, sporting, entertainment and travel scenes.
Eyesight Nutrition Package by Ruikang Xie has been featured as an innovative representation of communication design by the A' Design Awards. Eyesight Nutrition Package won the Bronze A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, jury-voted, fair and ethical design award which celebrates superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
