Ugly Monster
Ugly Monster is packaging for a popsicle product made in Taiwan. The design shows a green character with a rugged surface, inspired by guava, a fruit grown in the town of Yanchao. Fluorescent green gives the character a positive and lively look. The body and the legs have an unbalanced ratio, and the character has no hands, so the form appears funny. The package measures 70 mm in width, 195 mm in length and 20 mm in height. The aim is to promote the product and to draw attention to the small town and its farmers.
Ugly Monster Package by JBBC BRANDING CONSULTANCY was featured as an outstanding example of communication design by the A' Design Awards. Ugly Monster Package earned the Bronze A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is a juried, academic and highly prestigious design prize that honors superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
