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Ai Academy Branding

Ai Academy

Ai Academy is a brand identity created for a company working in artificial intelligence. The logotype is based on monospaced fonts, which are commonly used in programming environments. The backgrounds translate the multidisciplinary nature of artificial intelligence into abstract images, without direct reference to technology. They were produced with experimental colour mixing techniques using water-based paints, then photographed and post-produced. The contrast between logotype and backgrounds keeps the logo clearly visible. Bold colours aid recognition in event and social media materials.

Ai Academy Branding by Emanuele Grittini was highlighted as a creative example of communication design by the A' Design Award. Ai Academy Branding earned the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design competition that rewards outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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