Fenjiu
Fenjiu is packaging designed for a Chinese liquor. The bottle is made of glass with a blue transparent sprayed finish. The bottle body has eight sides, and the cap is shaped like an apricot flower. The pattern on the top of the bottle is formed in four layers that recall waves. Bronzing is applied to the bottle, and the outer box is made of black special paper with bronzing. The bottle holds 500 ml and stands 25.5 cm high. The design combines traditional window flower motifs with a modern form to present Chinese culture to younger consumers.
Fenjiu Liquor by Zhipeng Zhang was identified as an exceptional example of communication design by the A' Design Award & Competition. Fenjiu Liquor won the Iron A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, juried, academic and meritocratic design accolade which rewards superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
