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Wei Sun
Brand Identity
Tuesday, 11 March 2025

Mohanii

Mohanii is a brand identity created for a fashion label rooted in oriental culture. The logo is based on Latin letters, which give the brand a simple and international tone. The letter M is the core symbol and refers to ink, linking the mark to Chinese calligraphy. Serif forms and contour lines are combined and reinterpreted. The letters M and H are emphasized, while the other letters are reduced, so that visual layers are formed. The symbol can be repeated, broken apart and recomposed, and it can be applied to any medium.

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Heng Luo
Men's Perfume Packaging
Monday, 10 March 2025

Cain Grenade

Cain Grenade is a packaging design for a men's perfume. The container takes the angular form of a grenade, giving the product a strong and bold appearance. Layered gradient colors cover the surface and shift with the light. The outer box is formed with simple, clear lines drawn from antique motifs, creating a calm and elegant look. Several contrasting colors are combined on the box, and a raised and recessed texture is applied to add depth. Bronzing makes the details more refined. The packaging measures 60 mm in width, 55 mm in depth and 120 mm in height.

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akomi
Logo And Launch Campaign
Sunday, 9 March 2025

Italian Capital of Culture 2023

One logo shared by two different cities (Bergamo and Brescia, united as year 2023 Italian Capital of Culture) inspired to the pop culture and designed to evolve during time. The whole geometry is based on bending of linear elements with constant thickness, inspired by the construction rods for which the two cities are well known, with the aim of overturning a stereotype of industrial cities and celebrate their resiliance during the first covid-19 surge. The iconic red element not only is a 3 and a B at the same time, but also can acquire different meanings and shapes in different contexts.

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tang kuaiyu
Logo
Saturday, 8 March 2025

Tongming Vision Correction

Tongming Vision Correction is a logo created for a vision correction center for young people and children. The name Tongming means pupil and bright, so the pupil is used as the main design element. Three pupils with different degrees of clarity are arranged in a sequence that shows the correction process from blurred to clear. The logo is applied to business cards, notepads and posters. The business cards and the casual set are printed on special paper, while the posters use outdoor photographic materials.

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HE LIU
Corporate Identity
Friday, 7 March 2025

Tibet Shannan

Tibet Shannan project aimed at promoting the tourism industry in Shannan. By creating a representative logo to extend the impression of the city through systematic products and tourist guides. The inspiration for the logo is drawn from the features of Shannan and simplified into symbols through contemporary art. The logo itself is versatile and scalable, able to seamlessly integrate into different products. This work hopes to bring a positive and interesting energy to the audience, better meeting the needs of the modern market and helping this ancient city showcase its diverse aspects.

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Hengchen Shi
Packaging Design
Thursday, 6 March 2025

Effortless

Effortless is a packaging design for a customized hair care brand. The brand offers more than 300 precise hair care solutions based on hair type, living environment and styling habits. The packaging carries only functional information, arranged in a clear visual order so that function and appearance are unified. The logo uses a humanist sans serif typeface, and the symbol joins the letter E with a precise scale line. A variable grid system based on a ratio of 1 to 1.414 guides each layout. Each package measures 52 mm in width, 52 mm in depth and 190 mm in height.

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