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Jessica Yang
Branding
Sunday, 23 March 2025

Artsmuzeum

ArtsMuzeum is a brand identity created for an online gift shop that sells art related products. The identity links historical art with modern life. The logo pairs gothic yet bold letterforms with a squared frame that appears to continue without end. The name is shortened and arranged in creative blocks, and the letters are composed as a single graphic pattern built from positive and negative space. The concise and solid design is applied to the website, stationery and promotional materials.

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Xiaoshu Zhou
Illustration
Saturday, 22 March 2025

Intangible Heritage

Intangible Heritage is a series of three illustrations about the intangible cultural heritage of China. The illustrations present Pipa art, Longquan celadon and the Zigong Lantern Festival. Each image is drawn with vector design software, so fine details remain sharp at large print sizes. The printed sheets measure 800 by 800 millimeters. Traditional subjects are translated into a modern visual language for use online, in print media, books and photo albums. The intent is to help the public learn about these traditions.

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Zhu Hai
Packaging
Friday, 21 March 2025

Jiangshiguo State Liquor

Jiangshiguo State Liquor is a packaging design for a limited collection of jiang-flavor Chinese liquor. The bottle carries a raised relief of mountain trend lines and golden dots, which symbolize the lands and rivers of China. The surface color shifts from light blue to ink blue, suggesting a blue sky and green mountains. Auspicious clouds and a Loong figure are illustrated on the two sides. The cap is made of solid wood and metal, showing wood grain and gilding. The relief follows ergonomics, so the bottle is easy to hold. The package is opened by pulling.

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Zhu Hai
Packaging
Thursday, 20 March 2025

Xijiu Silk Road Liquor

Xijiu Silk Road Liquor is a packaging design for a Jiang-flavor liquor collection that commemorates the Silk Road. The bottle is made of polished porcelain and carries ten porcelain paintings of ten landmarks along the Silk Road. A gilt ribbon inspired by silk wraps around the bottle body and follows the route linking the ten landmarks. The cap is based on the form of an imperial jade seal. The set is presented in a faux leather box with bronze pins and a handle. A double inner layer opens to display the ten landmark scenes.

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SHANGHAI GUIJIU CO., LTD.
Baijiu Packaging
Wednesday, 19 March 2025

Jundao Guiniang

Jundao Guiniang is a packaging design for a high-end Chinese Baijiu spirit. The hexagonal white ceramic bottle is decorated with a traditional Chinese ink painting, applied by enamel firing. The soft halo of the painting suggests mountains and rivers and refers to the natural environment of the production area. A bronzing process outlines the terrain of the origin region in fine layers. The golden cap is shaped as a personal seal and can be kept as an ornament. The design expresses Chinese culture, respect for nature and the value of tradition.

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Wen Liu
Alcoholic Beverage Packaging
Tuesday, 18 March 2025

Nianfenyuanjiang Gu3o

Gu30 is a bottle designed for baijiu, a traditional Chinese spirit. The design continues the Nianfenyuanjiang product line and keeps the established bottle shape and the dragon motif. The bottle is made with sarin, a bright and transparent material, so the carved dragon texture appears clearer and the liquid inside is easier to see. Glass, plastic, acrylic and paper are used in the packaging. Imperial elements recall the long brewing history of the distillery. The design aims to place the product in the premium segment of the baijiu market.

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