Designite

Backbone Branding

Bottle Packaging

Friday, 28 March 2025

Yan

The design of the bottle was inspired by nature and the principles of bio mimicry specifically the form of a bitten apple. This was meant in order to show the organic quality of the product inside. This anatomy results in complementary shapes which when placed next to one another on shelves or during transportation allow to maximise the saving of space. The name of the brand is inscribed on the label with a stylised calligraphy. This calligraphy evokes the colour and appearance of thin grass as a nod to Nature.

Katsumi Tamura

Calendar

Thursday, 27 March 2025

Typeface

Typeface is a calendar designed around the concept of the typeface. The set contains four sheets. The months from January to December are punched out in an original typeface. Each sheet can be assembled into a three-dimensional unit that displays three months of the year. Assembly is simple and needs no glue or scissors. The sheets are made of pure white cardboard, and the number of fastening points is kept to a minimum. Each sheet measures 140 by 185 millimeters. The calendar can also be displayed as part of a room interior.

Gu Jin

Logo Design

Wednesday, 26 March 2025

Gensyn Intellectual Property

Gensyn Intellectual Property is a logo created for an intellectual property consulting company. The mark is abstractly developed from the letter G, the initial of the company name. The form is composed of a left and a right abstract single quotation mark, which refer to clear communication and consultation between the company and its clients. The overall shape also recalls a shield, indicating the protection of intellectual property. The outline follows that of a traditional Chinese seal. Blue is used to suggest steady development.

Antonia Skaraki

Brand Products

Tuesday, 25 March 2025

Pet Pet

Every human being and every pet, have their own identity, their own particular elements and characteristics. Every pet has its own personality, character, emotions and needs. With a pleasant pop mood, clean lines, shapes, designs, and infographics, the design made the imprint of a relationship full of love. Emotions led the design to immobilize the expression of a moment and create its imprint, its identity. The design moves in terms of pop art, because simplicity was is also its signature.

Lia Jiyun Kim

Corporate Identity

Monday, 24 March 2025

We Belong Here

We Belong Here is an interactive exhibition branding concept for Otis Design Week that encourages cross-cultural collaboration. Through customized tops, students can express their identities, foster communication, and build a community that transcends language and cultural barriers. This tool promotes inclusivity and equality, making it a valuable addition to any educational program.

Jessica Yang

Branding

Sunday, 23 March 2025

Artsmuzeum

ArtsMuzeum is a brand identity created for an online gift shop that sells art related products. The identity links historical art with modern life. The logo pairs gothic yet bold letterforms with a squared frame that appears to continue without end. The name is shortened and arranged in creative blocks, and the letters are composed as a single graphic pattern built from positive and negative space. The concise and solid design is applied to the website, stationery and promotional materials.