Designite

Li Tiebin

Logo and Visual Identity System

Tuesday, 10 June 2025

HEU 70th Anniversary

This design successfully showcases the 70 year development history of the school. Through data study and campus research, it innovatively employs the method of using totems to express the storyline of the narrative. It integrates elements of the school's historical culture and scientific research technology. The images are simplified into symbols and reorganized to convey the message. Combined with wavy lines, it forms a solemn 70 logo, enhancing readability in the design communication. It presents the school's unique charm and outstanding achievements to the world.

Menghao Zeng

Brand Identity

Monday, 9 June 2025

Xuannao Master Cha

Xuannao Master Cha is a brand identity created for a Chinese sparkling tea brand. The logo shows a panda practicing Chinese Qi Gong beneath the character for Qi, written in bright orange calligraphy. The panda figure, named Da Qi Xia, has a dignified expression and suggests heroism and a lively spirit. These qualities are linked to the bubbles in the tea. The calligraphy and the panda root the brand in Eastern culture and make the drink familiar to local consumers. The logo has no fixed size, so its poses and scale can be adapted to each application.

Wu Yao

Illustrations

Sunday, 8 June 2025

Dream Collection

Geziwo Park Series is a commercial illustration created for Geziwo Park. The long scroll artwork is divided into three parts. The first part, Night of Fantastic Animals, shows moonlight over a mysterious forest with many birds in flight. The second part, Dream, is filled with color and includes landmark buildings of Geziwo Park. The third part, Voyage, shows mermaid elves swimming in a blue ocean as a ship sails into the distance. The three parts can be used alone or together on postcards, posters and other items. The printed work measures 3.84 by 0.76 meters.

Wu Yao

Illustrations

Saturday, 7 June 2025

Trip of Tea

Trip of Tea is a pair of illustrations created for a Chinese tea company. The two works are inspired by two historic tea transport routes, the Tea Road of Ten Thousand Miles and the Maritime Silk Road. A horse taken from the client logo appears as a messenger along each route. The form of each horse and the pattern on its saddle change to reflect the features of the destination city or region. Tea drinking scenes from different countries are included. The illustrations are hand drawn on a tablet and unfolded as a tiled reel that suits posters, postcards and other uses.

Wu Yao

Alcoholic Beverage Packaging

Friday, 6 June 2025

Challenger

Challenger is a packaging design for a pair of spirits bottles. The design draws on two classic Chinese mythological stories, Nezha in the Dragon Palace and Wukong in the Heavenly Palace, and conveys a spirit of daring to challenge. The bottles are orange and blue and carry themed illustrations. The box is dark blue with gold rims, and elements representing Wukong and Nezha are printed on the front with embossing and gold stamping. The box opens as a double door at an oblique angle of 60 degrees and then stands upright on a flat surface.

N Z Skin Care Co., Ltd

Skincare Packaging

Thursday, 5 June 2025

Gota

Gota is a packaging design for skincare products. The design takes inspiration from the Maori tales of New Zealand. Three natural species of the country form the core visual elements: the mamaku fern in green, red alga in red, and the conus in blue. Figures of plant and animal fossils are shown on the outer box. The surface texture imitates natural stone, and embossed and debossed areas add depth. The cap is made of PP and ABS and carries the pattern of the key ingredients. The serum bottles use a rotating telescopic dropper.

Designite

HEU 70th Anniversary

Xuannao Master Cha

Dream Collection

Trip of Tea

Challenger

Gota

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HEU 70th Anniversary

Xuannao Master Cha

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Trip of Tea

Challenger

Gota

ABOUT ME

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