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Lu Zhao
To Help People
Thursday, 26 June 2025

Floating Life

Floating Life is a series of illustrated posters about human emotions and personalities. The title refers to the ancient Lao-Zhuang school, which viewed life in the world as empty and described it as a floating life. The illustrations shape each character so that thoughts appear on the surface of the figure and not only in the mind. Each poster is joined by a written explanation of the emotion shown. The aim is to help viewers notice the details of the work and recognize emotions that occur in everyday life.

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Emi Kawasaki
Calendar
Wednesday, 25 June 2025

Dimension in the Shadows

Dimension in the Shadows is a desk calendar made from black paperboard cut by laser. The set contains twelve monthly cards, each with a different design. Every card is mounted in a slit of a small wooden cube. Dates for Saturdays, Sundays and national holidays are cut through, while weekdays are half cut. Each abstract figure recalls a scene of the changing seasons in Japan. Seen against the light, the sharp outline reads as a paper sculpture. The cast shadow changes shape as the light moves, adding quiet interest to daily life.

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Dennis Furniss
Packaging
Tuesday, 24 June 2025

Pepsi Football

Pepsi NFL Limited Edition is a series of beverage cans created for the market in Mexico. Four cans honour four American football teams: the Dallas Cowboys, the Pittsburgh Steelers, the Las Vegas Raiders and the New England Patriots. Each can uses the colour palette of its team. A dynamic illustration style shows players with exaggerated proportions to express the physical nature of the sport. The cans are made of aluminium and printed with high definition offset printing. The series was linked to a digital campaign and sold in stores and online.

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PepsiCo Design and Innovation
Beverage
Monday, 23 June 2025

Pepsi Chinas People Daily New Media

Everyday Heroes is a series of commemorative beverage can designs created for Pepsi in collaboration with the New Media division of China's People's Daily. The cans pay tribute to medical staff, workers, volunteers and delivery persons who served their communities on the frontlines during the COVID-19 pandemic. Each design honours a new generation of everyday heroes and expresses gratitude for their daily contributions. The packaging turns a familiar drink container into a simple public message of thanks and shared respect.

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PepsiCo Design and Innovation
Beverage
Sunday, 22 June 2025

Pepsi Expo 2020

Pepsi Expo 2020 is a series of limited edition beverage cans created to commemorate Expo 2020 Dubai. Three co-branded designs are themed around opportunity, mobility and sustainability. Each can carries an abstract composition with vibrant illustrations arranged around a stylized central figure. The illustrations are kept flat to leave the images open to interpretation. Every subtheme tells a story drawn from different cultures, experiences and backgrounds. The cans are intended as a window into the future and as a way to encourage conversation on a global scale.

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Eisuke Tachikawa
Rebranded Tea Package
Saturday, 21 June 2025

Yamamotoyama

Yamamotoyama is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today. With the concept of Return to the origin of Edo, Nosigner have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, Nosigner referred to the traditional colors and structure of the scrolls with Yamamotoyama's original small crests and the calligraphy style of Edo.

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